All success stories start with a dream, and the Beautiful Illusions Group is a perfect example of that. On the first of July 2009, sisters-in-law, Stephanie and Jodie Thrower, embarked on a journey to style weddings and events that would keep guests talking long after the celebrations were over.
They have come a long way since styling their first wedding at the Royal Queensland Yacht Squadron in December 2009. Back then, the duo ran their business from home and slowly collected quality goods to create stunning styling packages.
By 2012, the style choices they were able to offer their clients had grown so much they moved Beautiful Illusions to a warehouse on Steel Street in Capalaba. Through consultations with their customers, Beautiful Illusions became well-known for their attention to detail and their first-class customer service.
Meeting the demands and desires of their clients meant Stephanie and Jodie were able to provide an even broader range of styling options. In 2016, they outgrew the Steel Street warehouse and moved around the corner to their current residence at 11/178 Redland Bay Road, Capalaba.
Stephanie and Jodie reflect fondly on the ten years they’ve been successful business owners, ‘Starting a business with nothing but a couple of vases and some chair covers and sashes, and turning it into what it is today, is a great achievement. Having a busy warehouse with dedicated staff, working closely with wonderful venues and being part of hundreds of weddings and events is pretty amazing.’
Over the years Beautiful Illusions have also been finalists in numerous Australian Bridal Industry Academy State Awards and Designer of Dreams National Awards for wedding styling and hire. They have been recognized by the Australian Enterprise Awards winning “Best Wedding & Event Stylists” for South East Queensland in both 2020 and 2021.
In August 2019, the specialist team are celebrated a decade of making their client’s dreams come true and are expanding their Beautiful Illusions Group with the purchase of Freeman’s Party Hire.
Freeman’s Party Hire has been a trusted family household name for over fifty years, and Stephanie and Jodie are excited about extending not only the Beautiful Illusions Group but also their clientele. With more wedding, party, and event hire choices, the Beautiful Illusions Group is a one-stop-shop for customers to meet their event hire needs.
The focus of the Beautiful Illusions Group has always been to bring affordable style and elegance to any celebration. Together, Stephanie and Jodie Thrower have shown what is possible when two people come together and share the same vision. Their success story shows that with dedication, great teamwork, and of course, a good dusting of creativity, dreams really do come true.